Client: Elektrik Eel (mock)
Categories: Web Design, Coding, Branding
Background:
High-end techno music festival Elektrik Eel needed a web design that could appeal to a music-loving target market, and present a sleek vibe to generate ticket sales and spread the word.
The Problem:
With plenty of festivals on the scene, Elektrik Eel needed to stand out. Targeting a niche audience of sophisticated music-lovers in the techno scene meant that the site needed to present a clear brand and style, follow clean UX principles to make buying tickets easy, and generate excitement for the event to come.
The Solution
Once brand elements and overall style had been conceptualised, I began with conducting UX testing and research to make sure the Elektrik Eel music festival website struck a chord (pun intended) with the right people.
With the festival designed to be a high-end techno music extravaganza, my website used deep colours, a sophisticated design and a slightly futuristic vibe.
The starting point for development was the basic HTML framework, followed by CSS styling and JavaScript to finish. The result was a clean website with enough cool factor to appeal to the right people.
I recommend viewing the Case Study to delve into my process, including research, phases of design and usability testing.
